Company
Heritage: from eaTrail&Co. to WALK & FIND
The Genesis of Our Journey
The story of WALK & FIND begins with eaTrail&Co., founded on a simple yet profound belief: that the most essential discoveries in life are made on foot. We believe that to walk is to truly live—to slow down enough to notice the subtle shift in the seasons and the quiet stories etched into the landscape.
Unveiling the Layers of the Earth
We live on a planet called Earth, where every inch of land is inherently equal. Over time, human society has assigned "weight" to certain places, creating a map of fame and neglect. However, we believe that these social valuations are merely reflections of human intent. The true essence of culture—the rich layers of history and daily life—often lies hidden in the "ordinary" places that society overlooks.
eaTrail&Co. was born from a desire to turn our attention to these humble landscapes. Through our media and curated experiences, we seek to bridge the gap between the modern soul and these authentic roots. Whether through the garments we wear that move with us like a second skin, or the stories of the land we share, we honor the wisdom of the local producer and the taste of a crop nourished by a specific, unsung soil.
The Evolution: WALK & FIND
As our vision evolved, we realized that this spirit of mindful discovery should be a part of every moment. To honor this transition, we created WALK & FIND.
WALK & FIND is the refined essence of eaTrail&Co., focused on a deeper "GAZE" toward our daily existence. It is a commitment to appreciating the interconnectedness of food, craft, apparel, and the environment, regardless of its social status. While our name has evolved, our core values remain unshakable: honoring the producer, celebrating the land, and crafting quality that grows more beautiful with every step.
Our Commitment
eaTrail&Co. remains the foundation upon which WALK & FIND stands. We continue to curate tools, apparel, and stories that inspire you to walk further, look closer, and find the extraordinary within the "ordinary" places of this planet.
Corporate Profile
| Item | Details |
| Legal Entity | eaTrail&Co. LLC |
| Brand | WALK & FIND |
|
Headquarters |
Kamakura-shi, Kanagawa, Japan |
| Established | 2016 |
| Business Scope | Planning and retail of travel & lifestyle goods, curated exploration gear, and brand experience design. |
Contact Information
| Purpose | Email Address |
| Customer Support | support@walkandfind.com |
| Business & Partnerships | services@eatrail.co.jp |